I help brands shape their story and design engaging experiences that connect strategy, creativity, and UX.
Selected Works
Causal Foundry Platform
AI-Driven SaaS Platform
Brand Identity
Shaka Play Cafe
Use Gale App
Mobile App Design
American Civil War Museum
Immersive Experience
About Me
Hi, I’m Angel. I work as a creative director and experience designer, helping brands connect with their audiences through thoughtful, well-crafted design. With a background in visual communication, human-centered design, and craftsmanship, I approach my work with a strategic, research-driven mindset and a deep attention to detail at every stage of the process.
Areas of Focus
🎨 CREATIVE DIRECTION
– Brand & Campaign Concepting
– Visual Language & Moodboarding
– Art Direction for Photo, Video & Content
– Cross-Channel Creative Alignment
– Creative Team Guidance & Feedback
– Presentation & Storytelling Strategy
🎯 BRAND STRATEGY
– Brand Values & Positioning
– Target Audience Definition
– Competitor & Market Research
– Visual Identity Design
– Tone of Voice Development
– Brand Strategy Consulting
📱 PRODUCT/UX DESIGN
– User Research & Persona Development
– Information Architecture
– UI Design & Brand Integration
– Design Systems
– Usability Testing & Heuristic Evaluation
– Accessibility Consulting
🧱 DESIGN SYSTEMS
– Component Libraries
– Visual Style Guides
– Interaction Patterns & States
– Naming Conventions & Design Tokens
– Cross-functional Documentation
– Handoff & Collaboration Support for Developers