Lexington Visitor Center Digital Engagement

Explore, inspire, and share a piece of Lexington.

The digital engagement strategy was created within the Lexington Visitor Center experience. With a goal of using media to engage people in a more purposeful and impactful way, we analyzed and identified key moments within the physical experience design which lent themselves to interactivity. We found these moments to be relying heavily on context, sharing-based interactions, and moments to communicate a lot of information in a quick manner.

With this preliminary research, we came up with an action-based digital engagement strategy — to Explore, Inspire, and Share a piece or Lexington. Each action manifesting in a unique digital experience within the space, while complementing the functionalities and working together as a system.

Explore: Lexington Facts

Visitors explore fun facts about Lexington through a continuous scroll digital interactive. With a customized interactive for each of the four story areas, visitors can casually browse and discover an fun fact that may spark their curiosity to explore further.

Inspire: Inspirational Media Wall

The Inspirational Media Wall aims to inspire visitors through up-to-date video sequences and photography of Lexington’s vibrant culture and events. The wall is composed of a nine screen matrix, creating a large and impactful media experience and a dynamic layered content experience.

Share: Greetings from Lexington

Greetings from Lexington interactive is a digital guestbook experience, where visitors select and customize a branded postcard to share their personal experience of Lexington with friends and family back home.

This interactive also allows the visitor center to collect visitor data (with consent) in a fun and engaging way.