ONIMA Pantry
Hot Sauce
Client
ONIMA Pantry (CPG)
Year
2023-2025
My Role
Brand & Creative Director
ONIMA Pantry is a hot sauce brand that redefines heat and flavor through an omni-dimensional approach—balancing layers of flavors in each blend. Inspired by the complexity of fine wine and craft spirits, ONIMA offers a sensory experience that goes beyond traditional hot sauces.
As Brand Strategist and Creative Director, I led the development of ONIMA’s visual identity, narrative, and positioning to establish it as a standout in the premium hot sauce space. This included crafting a strategic brand framework, refining core messaging, and building a distinctive aesthetic across packaging, digital platforms, and print materials.
To activate the brand and cultivate a loyal audience, I developed an integrated marketing strategy that positioned ONIMA Pantry as a cultural force in the premium condiment space. Rooted in bold storytelling and brand authenticity, the approach combined influencer collaborations, narrative-driven content, and immersive activations to drive awareness, engagement, and emotional connection.
By unifying voice, visuals, and values across every touchpoint, the strategy elevated ONIMA beyond a product—establishing it as a creative platform for flavor, craft, and community.
Visit IG @onima.pantry
