Solid Light Conference Booth

Showcasing process, work, and craftsmanship.

As an annual sponsor and participant of the American Alliances of Museums Conference, Solid Light wanted a booth that showcased their talents and projects while being easily updatable with new projects and case studies each year. Considering the AAM Conference hosts tens of thousands of visitors over the course of a few days in one large convention center, we wanted to control visitor flow and engagement as best as we could.

I designed a booth which utilizes the periphery of the 20x20ft space for high-content zones: where people can engage with interactives, media, graphics, and staff, while keeping the interior open for visitor flow. In the center of the space, I designed a hanging light structure based on the green ‘I’, a visual element taken from the Solid Light logo that allows conference visitors to spot the booth from afar in the busy conference hall. I used pre-fab units to create the structures of the booths, which allows for modularity and flexibility.

The custom welcome desk and the wooden bench were unique pieces designed to highlight the craftsmanship of the fabrication department. These pieces were purposefully designed with lots of fabrication detail in order to showcase what the capabilities of the team.

The shelving structure in the back left corner of the booth showcases finished projects, its process, and artifacts. The panel units and graphic system are design to be easily replaced each year with minimum effort.

In the front left corner, beside the welcome desk, is a large ‘process panel’, which highlights the many phases in the process of making an exhibit come to life. I created this graphic using consistent brand colors and iconography. The light green holes labeled “look inside” were light boxes where visitors can peek in to see 35mm slides of Solid Light employees and teams engaging in that part of the process.