John E. Fitzgerald Larceny Ledger
Unveil acts of larceny hidden in a magical ledger.
The Heaven Hill Brand Gallery highlights the distillery’s key brands through an exhibition space with immersive digital and physical experiences. The Larceny Bourbon gallery is themed after John E. Fitzgerald’s distillery warehouse office, with magical objects that come to life and reveal clues upon touch. John E. Fitzgerald is a fictional bourbon distillery treasury agent, who, during the prohibition era committed acts of larceny by stealing bourbon from the warehouse.
Rendering of John E. Fitzgerald’s office with themed and interactive elements
Fitzgerald’s office is filled with many magical elements that reveal clues to the acts of larceny and teaches the visitor about the history of bourbons during the prohibition era in the turn of the century.
The magical ledger (centered on the historic office desk) allows the user to activate ‘magical objects’ to reveal clues and secrets about Fitzgeralds/s . Users touch glowing 3D objects placed on the pages of this magical ledger to discover the real story.
Sketches
The ledger is divided into three main sections or pages.
Ledger
Warehouse
Transportation
