Causal Foundry AI
Defining a Trustworthy AI Brand for Global Health
Project Overview
Causal Foundry, an AI health-tech startup backed by Google and The Gates Foundation, sought a cohesive brand identity to reflect its mission of making causal inference AI accessible to global healthcare partners. The challenge was to craft a brand system that conveyed trust, clarity, and innovation, while remaining approachable for a diverse audience—including researchers, healthcare professionals, and policymakers.
As Design Director, I led the development of a visual and verbal identity, ensuring that the brand aligned with the company’s mission while maintaining usability, scalability, and credibility across all touchpoints.
Final Logo Variations
Branding Strategy
My approach centered on simplifying complex AI concepts through a brand system that reinforced credibility and accessibility. I conducted stakeholder research to understand how different audiences perceived AI in healthcare and used these insights to craft visual assets, brand messaging, and design guidelines. The branding needed to be adaptable for digital and physical applications while maintaining a strong, consistent presence across platforms.
I developed a clean, modern visual identity, incorporating colors, typography, and iconography that emphasized clarity and reliability. The logo and design language were created to balance technological innovation with human-centered values, ensuring broad appeal across both AI experts and healthcare professionals. Additionally, I established brand guidelines that ensured consistent application across marketing, digital interfaces, and internal communications.
See full brand guidelines.
Brand Font
Brand Colors
Logo Explorations
Digital Extension
Beyond the core brand identity, the branding work extended into website design, mobile optimization, and a scalable design system for Causal Foundry’s platform. The goal was to create a cohesive, user-friendly experience that reinforced the company’s mission while ensuring accessibility and ease of use across digital touchpoints.
The website was designed as both an informational hub and a gateway for potential partners, researchers, and healthcare organizations, prioritizing clarity, ease of navigation, and trust-building elements to make complex AI-driven solutions more digestible. Given the diverse global audience, it was fully responsive and mobile-optimized, ensuring seamless access across devices. In parallel, a comprehensive design system was developed to maintain consistency across Causal Foundry’s analytic platform, creating a scalable, intuitive experience for users engaging with data-heavy interfaces. The design functions as a balance between technical depth and visual clarity, enhancing usability for researchers and healthcare professionals while reinforcing the brand’s credibility.
Website Sitemap
Marketing Site Design (live site)
Causal Foundry Platform